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Background

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

The Merchants of Cool Poster

Released: 2001-02-27

Runtime: 55 minutes

Overview

A documentary on the marketing of pop culture to Teenagers.

Genres

  • Documentary
  • History
  • Music

Production Companies

Additional Information

Budget: $0

Revenue: $0

Popularity: 1.0303

Vote Average: 7.2 ({{ mov_details.vote_count }} votes)

Status: Released

Homepage: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

IMDb: tt0279224